Buy With the End in Mind

Let’s talk about something we almost never think about when shopping: what happens to the stuff we buy after we’re done with it.

I know, it feels counterintuitive. Why would we think about the “end” when we’re just getting started? When you’re picking up a new phone, you’re probably dreaming about the pictures you’ll take or the apps you’ll use. When you’re buying toys for your kids, you’re imagining their excitement when they rip off the wrapping. When it comes to shopping for clothes, it’s all about how and when you’ll wear them.

But here’s the thing—once that excitement wears off and you're done using it, what happens next? That’s how we end up with closets packed with outgrown clothes, drawers stuffed with old gadgets, and toy bins full of forgotten stuff.

The Invisible Problem of “Afterlife”

Most brands don’t really think about what happens to their products once they’re sold. Their goal? Make and sell more stuff as quickly and cheaply as possible. And once the sale is made, the responsibility to use and dispose it lands squarely on you.

The truth is, just because you’re done with something and toss it in the trash doesn’t mean it disappears. Every product ends up somewhere. And when it comes to fashion and clothing, that somewhere is often heartbreaking:

• Globally, over 92 million tons of textile waste end up in landfills each year—that’s a garbage truck full of clothes dumped every second.
• Only 10-30% of donated clothes are actually resold in store.
• About 15 million items of secondhand clothings ends up in places like Ghana each week!

The result? We’re drowning in a cycle of overproduction, overconsumption, and overwhelming waste.

How Loop Apparel Shares the Responsibility

At Loop Apparel, we don’t think consumers should carry the burden of this problem alone. We want to be there as your partner to help with the clothes we made even after they’ve been used and your kiddo has outgrown them. Here’s how we’re doing it:

1. Natural Materials: All our clothes are made from 100% organic cotton. Unlike synthetic fibers, organic cotton breaks down faster and is kinder to the planet.
2. Built to Last: We design timeless, high-quality pieces that kids can wear longer. And instead of chasing trends, we focus on essentials that hold up over time so that we can resell items longer.
3. End-of-Life Solutions:
   • Trade-In Program: Send back outgrown Loop clothes you bought or were gifted and get 10% off the next size up.
   • Subscription Program: Enjoy 20% off and free shipping on every item when you subscribe. It’s our way of making sustainability simple and seamless for busy parents.

We’re committed to keeping clothes in circulation for as long as possible—and out of landfills.

A Smarter Way to Shop

So, next time you’re shopping, ask yourself:

• What’s it made of? Opt for natural and organic fibers as they’re better for kids and the planet.
• What will I do with the item after my child outgrows it?
• Does the brand help me dispose of it responsibly?

When you buy from brands that think beyond the sale, you’re helping to reduce waste and create a more sustainable future. At Loop Apparel, we’re making it easier to close that loop—so clothes don’t just become more waste, and stay in circulation for as long as possible. 🌱

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