Our Story

I spent the last 20 years in the corporate world, most recently as a marketer at Nike. But my priorities changed significantly when I became a parent. As a parent, I quickly faced the inconveniences of dealing with outgrown kids' clothes, and the solutions out there felt inadequate: whether that was waiting for a friend to have a child who might need them, selling them at consignment shops where they'd buy a fraction of the stuff that I brought in, or dropping them off at donation centers where most of what I donate still ended up in landfills. I knew there had to be a better way.

That's why I founded Loop Apparel, where our mission is to make kids' apparel that's kinder for kids, parents, and planet.

Our clothes are made from 100% organic cotton and dyes, ensuring they are gentle to both the environment and your child's skin. We prioritize quality and durability so that each piece can be worn, played in, and then passed on.

What truly sets Loop Apparel apart is our unique trade-in program. When your child outgrows a Loop Apparel item, you can trade it in for a discount on the next size up. We also offer a subscription plan which makes it even more effortless for you. We'll refresh the outgrown item and resell it, or recycle it responsibly to keep it out of landfills. It's our way of closing the loop on fashion waste and making sustainable choices accessible for all families.

I hope you join us so we can all play a part in leaving the world a better place than we found it.

Go Wakimoto, Founder, Loop Apparel